Ford – Drive, Shine, Steer / Scale New Heights
Ford Motor Company approached us to produce an online campaign to market their MBA student sponsorship. CV submissions had been steadily falling and they needed new ideas to increase applications. We designed and created an online live chat event enabling students to converse directly with Ford of Europe’s Vice President of HR John Walker and introduce a prize draw for a chance to win VIP Grand Prix tickets.
The Drive, Steer, Shine campaign was a huge success with Ford receiving the five times previous years total of CV submissions in just the three weeks that the campaign ran. The following year we ran the campaign again, this time with a with a different theme Scale new Heights (shown above) which was equally successful.
Services included: Concept / Consultation / Website design / Copywriting / Website development / Photographic re-touching
Visit the site: campaign site no longer available.
Edexcel – Trident Online
Periscope were commissioned by Edexcel to promote their new online service Trident Online. We proposed a series of films to illustrate how this new service helps each of its target audiences to reach their individual goals and make their jobs easier.
Services included: Directing / Concept / Consultation / Scripting / Storyboarding / Production / Post-production / Production photography
BBC Active – Find out About
To promote a new series of teacher resources, called Find out About by BBC Active, we decided to use a stills camera and document a lesson in which a Find out About was being used to teach Maths. After shooting we recorded an interview with the teacher and put them together as this short-form video.
Services included: Directing / Concept / Consultation / Scripting / Storyboarding / Production / Post-production / Photography / Location sourcing
Visit the site: www.whiteboardactive.com.
BBC Active – iPoster
BBC Active commissioned us to design and create a website to market their new interactive teaching resource iPoster. Features we included on the website are; timed online samples of the iPoster products for teachers to evaluate, short video showing how easy the product is to use, the ability to buy the product direct from the site, and a data gathering form for the client to analyse and use for other marketing campaigns.
Services included: Consultation / Website design / Website development / Brand integration / Online demo integration / Hosting
Visit the site: www.bbcactiveiposter.com