Much of Continental’s marketing activity is centralised in Germany, however since 2004 when any UK specific digital marketing activity is required we have, and continue to assist. Projects to-date include; product micro-sites, campaign based websites and web applications, notability ‘Tyre Selector’ and ‘Dealer Locator’.
We are currently porting the ‘Tyre Selector’ and ‘Dealer Locator’ to the iPhone as a mobile application. This project started with us thinking how best to exploit the already successful online versions of the applications and make them even more useful to the user when they are out on the road.
Having the selector and locator application on the iPhone enabled us to use the phone's inbuilt GPS location system, giving the user precise location, directions and direct call facility of the nearest Continental dealer. It also puts Continental's brand on the most iconic mobile phones in history.